Welcome to
Travel Tech
Essentialist
about
From 1999 to 2015, I was cofounder, board member and Chief Marketing Officer of eDreams Odigeo, the largest Online Travel Agency in Europe. I helped grow the company to €5 billion in sales, €500 million in revenues and €120 million EBITDA, with an IPO in 2014 at a $1.5 billion valuation. Before eDreams, I worked 4 years in product development at Charles Schwab & Company in San Francisco and 3 years in consulting for Booz Allen & Company in Mexico.
In 2015, I moved to San Francisco and have been working as an independent consultant and advisor to the travel and media ecosystem, with clients ranging from early stage startups to public companies. I also work with venture capital firms, hedge funds, investment banks and consulting companies that are supporting and investing in the travel and media space.
Access to Capital + Partnerships
Pitching to investors
Exposure to stakeholders
Identification and introductions to high value partners
Talent acquisition
Goal:
To arm the company with the initial resources needed to succeed
Access to Capital + Partnerships
Pitching to investors
Exposure to stakeholders
Identification and introductions to high value partners
Talent acquisition
Goal:
To arm the company with the initial resources needed to succeed
Positioning
Brand + Product + Market
Current positioning and competitive landscape
Target audience
Market opportunity
Brand and communications
Positioning statement
Goal:
To create a remarkable product addressing a market that really wants your product
Positioning
Brand + Product + Market
Current positioning and competitive landscape
Target audience
Market opportunity
Brand and communications
Positioning statement
Goal:
To create a remarkable product addressing a market that really wants your product
growth
Marketing + Distribution + Business Development
Scaling strategies
Product marketing
Performance marketing
Strategic partnerships
Goal:
To capture growth opportunities and develop a repeatable and scalable growth process
growth
Marketing + Distribution + Business Development
Scaling strategies
Product marketing
Performance marketing
Strategic partnerships
Goal:
To capture growth opportunities and develop a repeatable and scalable growth process
transformation
digital reinvention
Distribution channels
Product and brand positioning
Talent and skills
Access to innovation
Methods and processes
Goal:
To stay relevant and thrive in a digital environment
services
to VCs, hedge funds, banks + consulting companies
Evaluation of investment and M&A opportunities
Assistance with portfolio companies
Participation in advisory board and board of directors
Collaboration in projects
Market and competitive research
Goal:
To get one-off or ongoing expertise from industry insider with 20 years experience in the sector
services
to VCs, hedge funds, banks + consulting companies
Evaluation of investment and M&A opportunities
Assistance with portfolio companies
Participation in advisory board and board of directors
Collaboration in projects
Market and competitive research
Goal:
To get one-off or ongoing expertise from industry insider with 20 years experience in the sector
