From 1999 to 2015, I was cofounder, board member and Chief Marketing Officer of eDreams Odigeo, the largest Online Travel Agency in Europe. I helped grow the company to €5 billion in sales, €500 million in revenues and €120 million EBITDA, with an IPO in 2014 at a $1.5 billion valuation. Before eDreams, I worked 4 years in product development at Charles Schwab & Company in San Francisco and 3 years in consulting for Booz Allen & Company in Mexico.
In 2015, I moved to San Francisco and have been working as an independent consultant and advisor to the travel and media ecosystem, with clients ranging from early stage startups to public companies. I also work with venture capital firms, hedge funds, investment banks and consulting companies that are supporting and investing in the travel and media space.
Pitching to investors
Exposure to stakeholders
Identification and introductions to high value partners
Talent acquisition
Goal:
To arm the company with the initial resources needed to succeed
Pitching to investors
Exposure to stakeholders
Identification and introductions to high value partners
Talent acquisition
Goal:
To arm the company with the initial resources needed to succeed
Current positioning and competitive landscape
Target audience
Market opportunity
Brand and communications
Positioning statement
Goal:
To create a remarkable product addressing a market that really wants your product
Current positioning and competitive landscape
Target audience
Market opportunity
Brand and communications
Positioning statement
Goal:
To create a remarkable product addressing a market that really wants your product
Scaling strategies
Product marketing
Performance marketing
Strategic partnerships
Goal:
To capture growth opportunities and develop a repeatable and scalable growth process
Scaling strategies
Product marketing
Performance marketing
Strategic partnerships
Goal:
To capture growth opportunities and develop a repeatable and scalable growth process
Distribution channels
Product and brand positioning
Talent and skills
Access to innovation
Methods and processes
Goal:
To stay relevant and thrive in a digital environment
Distribution channels
Product and brand positioning
Talent and skills
Access to innovation
Methods and processes
Goal:
To stay relevant and thrive in a digital environment
Evaluation of investment and M&A opportunities
Assistance with portfolio companies
Participation in advisory board and board of directors
Collaboration in projects
Market and competitive research
Goal:
To get one-off or ongoing expertise from industry insider with 20 years experience in the sector
Evaluation of investment and M&A opportunities
Assistance with portfolio companies
Participation in advisory board and board of directors
Collaboration in projects
Market and competitive research
Goal:
To get one-off or ongoing expertise from industry insider with 20 years experience in the sector